AFL Finals | This is Greatness
Type lock-ups, font design, ad campaign hero visual design.
![](https://cdn.myportfolio.com/c531ec8261bb0fb294e22d09aecb3ff7/732612167d5870802d5941a5_rw_1920.jpg?h=fa2bb84a6f4119b80aedd48b3395cc7f)
![](https://cdn.myportfolio.com/c531ec8261bb0fb294e22d09aecb3ff7/a2c8e54a4fea80cc6d3e9143_rw_1920.jpg?h=94d7aedc007455187c729ac91b8078fa)
![](https://cdn.myportfolio.com/c531ec8261bb0fb294e22d09aecb3ff7/966535c4206437a28f3a9c19_rw_1920.jpg?h=839b262fd815d23f33b23442c001e25c)
![](https://cdn.myportfolio.com/c531ec8261bb0fb294e22d09aecb3ff7/3bbfcb69463ea3f20b664456_rw_1920.jpg?h=fb30cf46ba50ca98da3f2cfbc9ca3964)
We developed an Open Type font for the campaign.
![](https://cdn.myportfolio.com/c531ec8261bb0fb294e22d09aecb3ff7/408543210e3392dce265f668_rw_1920.jpg?h=575ee1a4d83f07d5f55e936f390e5ec7)
![](https://cdn.myportfolio.com/c531ec8261bb0fb294e22d09aecb3ff7/a215e782e6cd3103e03c3248_rw_1920.jpg?h=c22ff533284149bba20f395299a02bee)
Hero Poster & Outdoor
![](https://cdn.myportfolio.com/c531ec8261bb0fb294e22d09aecb3ff7/7dacd421e64a52081cb0eb29_rw_1920.jpg?h=3986bf96489a82f4b07252f6374c2155)
![](https://cdn.myportfolio.com/c531ec8261bb0fb294e22d09aecb3ff7/03749981c66a5c3fdb7148db_rw_1920.jpg?h=402bd868a1904478658cda5adc4c180a)
![](https://cdn.myportfolio.com/c531ec8261bb0fb294e22d09aecb3ff7/3a3942a00be86b42765ef72c_rw_1920.jpg?h=318ec759ae0a72de1422b0c6ed81f88a)
TVC
![](https://cdn.myportfolio.com/c531ec8261bb0fb294e22d09aecb3ff7/779f5106474e48c664ea580f_rw_1920.jpg?h=7029e61309a1e002f41cb76f245195c1)
Design elements around Melbourne
![](https://cdn.myportfolio.com/c531ec8261bb0fb294e22d09aecb3ff7/d6d878976ad0c99150f8d7f8_rw_1920.jpg?h=9b45913ff92333f58342ddc8f625875b)
![](https://cdn.myportfolio.com/c531ec8261bb0fb294e22d09aecb3ff7/5cc31b065f718c5032ffe01f_rw_3840.jpg?h=064f38464c13be428ab82a23a489ff86)
![](https://cdn.myportfolio.com/c531ec8261bb0fb294e22d09aecb3ff7/76ffaa915f6da698eb411c26_rw_1920.jpg?h=c25f6887df1b4665c4ddd15e043edb99)
![](https://cdn.myportfolio.com/c531ec8261bb0fb294e22d09aecb3ff7/207f5170fa99577255243f85_rw_1920.jpg?h=7daf521236b301917d1c1c32986905e1)
![](https://cdn.myportfolio.com/c531ec8261bb0fb294e22d09aecb3ff7/66cb93b9dc2def6fd4e2360d_rw_1920.jpg?h=b0794e2f4a8614b38afdb75a5d55133b)
Agency: GPY&R Melbourne
Art Director: Paul Meates
Copywriter: Alex Wadelton
Design & Photoshop Retouching: Marcus Byrne
Typeface Design: Marcus Byrne
Art Director: Paul Meates
Copywriter: Alex Wadelton
Design & Photoshop Retouching: Marcus Byrne
Typeface Design: Marcus Byrne