Australia Post / Airways

 
B R I E F
 
Facebook Campaign for Australia Post. To promote Australia Post’s domestic parcel service: sending a 1kg parcel anywhere in Australia for $10.
 
C O N C E P T
 
We launch Australia’s new domestic budget airline for passengers under 1kg.  Showcasing just how cheap it is to send goods to locations all across Australia. We designed two characters, turned them into cardboard figures and photographed  them in various locations all around Australia.
 
 
 
 
Our heroes on the counter at the Post Office about to head off on their journey across Australia.
Arriving in Fed Square, Melbourne and ready to go to the football.
Arrived safely in Bondi, it's hot!
Visit to Australia Zoo, up close with the Roo's.
Living the dream on the Great Barrier Reef.
Having an adventure in the Barossa Valley.
Relaxing in Broome, get the sunnies on.
A coastal trip to visit the 12 Apostles.. well... 8 left.
Catching fish up in the Northern Territory.
We say goodbye from Hobart.
Enjoying chilling out over a coffee in Degraves lane, Melbourne.
Flew to Sydney today on business.
Back in Melbourne for the AFL.
Attending a conference in Adelaide.
Back in Melbourne and having delicious burgers in Southbank over looking the Yarra.
C R E D I T S
Photography & Retouching: Marcus Byrne
Art Direction: Ant Larcomb & Shane Dawson
Copywriter: Charles Baylis & James Wills
Illustrations, Animation & Character Design: Caleb de Gabriel
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